Youtube if you want to…..
May 11th, 2009
Well it has been a busy for weeks for most students what with deadlines for coursework and exams. It is safe to say I have been pretty stressed out. However, it seems to have been an even busier few weeks for Gordon Brown and his merry bunch of idiots in the New Labour party. It was been widely reported as the worst period in his tenure, facing criticism not only from the back benches and opposition but also from within his cabinet.
Much of the criticism was focused, amusingly, around a certain youtube video regarding MP’s expenses. The video gathered all sorts of coverage, from being ripped apart on Have I Got News For You to the usual BBC news reporting. However, it is hard to take this man seriously. Take a look for yourself…..
Now I am sure you will admit that, whislt this was a rushed video to try and limit the damage caused by the crisis of ‘expenses’, the facial expressions of Gordon Brown are quite worrying. However, this is not the main issue that has been raised regarding the video. As I mentioned, this was sort of a ‘holding statement’ in response to a issue that was snow-balling into a crisis for the government. Labour’s use of communications as a method of damage limitations has back fired in the past and this is a further example of it. What the premier was proposing in the video was rejected in the House of Commons – leaving him with a fairly large amount of egg on his grimacing face.
Now, the backlash of this defeat – his first in the commons – has lead many to question the Government’s methods. Hazel Blears, Communities secretary, crticised the use of ‘new media’ by the government – stating ‘YouTube if you want to’. Blears then went on to suggest that new media does not aid the communication process or image promotion of the Labour party and more time should be given to old fashioned face to face politics – ‘knocking on doors’ and ’setting up stalls in town centres’.
Personally, I agree. Whilst new media does assist in reaching certain audiences and provides an instant resource for both the public and media to use, it can not and should not do so at the expense of face-to-face communication. Politicians are representing the people and should interact with them at a personal level – after all we elect them to serve us. to try and do so over the internet not only leaves yourself open for criticism from all angles but it also allows people to look at your silly face again and again and again.
In other news – Birmingham City have been promoted to the Premiership. Excellent.
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See also:
- Has it all gone too far? (May 19th, 2009)
- An Insight to YouTube (April 22nd, 2009)
- Almost Famous…. (March 31st, 2009)
- New Media on The Radio (March 24th, 2009)
- Neverending Evaluation (March 17th, 2009)
May 11th, 2009 at 12:53 pm
I think new media offer a great opportunity for organisations as well as individuals to promote themselves amongst large communities very quickly…however, you should still consider that you have to reach the appropriate target audience with appropriate channels…and I agree with you…Gordon Brown didn’t get that quite right.
May 11th, 2009 at 2:08 pm
One of the latest in a string of bad decisions by Gordon. Indeed youtubing shouldn’t replace face to face discussion, but for an initial response, why not?
In response to Hazel Blears, it would aid the communication process if it was done without Gordon grinning ludicrously and slurring every fifth word.
One argument for introducing new media into politics was to engage a younger audience, but video’s like this just give people something to laugh at.
May 11th, 2009 at 4:51 pm
Well…..most of our current crop of politicians always seem to get it wrong online don’t they? But its not just Labour who have made an error….remember WebCameron??? (cringe)