Has it all gone too far?
May 19th, 2009
I am sure you all remember this:
This was seen as an online marketing masterpiece. It was a very succesful viral video and also a very engaging advert. It has been viewed nearly 12,000,000 times on YouTube and many more via television. The idea that ‘life is for sharing’ also conforms to the 2-way participation methods that Public Relations prides itself on. All in all then, a very sound example of online/new media marketing and PR.
However, now T-Mobile have another campaign running.
Whilst this again goes along with the idea that ‘life is for sharing’ and yes, it does provide another chance of a viral marketing campaign for t-Mobile, am I the only one who finds that all this is becoming a bit boring? Maybe even becoming passe?
I hope it isn’t getting to this stage for many, but I fear that the reliance on these methods to advertise have a very short shelf life and the longevity of the campaigns may decrease as people become anaesthetised to them!
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See also:
- Youtube if you want to….. (May 11th, 2009)
- An Insight to YouTube (April 22nd, 2009)
- Almost Famous…. (March 31st, 2009)
- New Media on The Radio (March 24th, 2009)
- Neverending Evaluation (March 17th, 2009)
May 19th, 2009 at 3:35 pm
I would have arrested them all for breach of the peace… and obstructing something.. annoying.
Still, it’s nice to see that modern capitalism is a friendly inclusive kind of thing. Look at them all smiling as they consume their minutes
May 20th, 2009 at 3:03 pm
You’re right here Sam. Virals and flashmobs alike are set to become pretty much standard fare if they are not used sparingly.
That said, they’re on to a good thing with the whole people/ sharing concept, however blindingly obvious it is for a phone company, and they communicate it well.