Has it all gone too far?
May 19th, 2009
I am sure you all remember this:
This was seen as an online marketing masterpiece. It was a very succesful viral video and also a very engaging advert. It has been viewed nearly 12,000,000 times on YouTube and many more via television. The idea that ‘life is for sharing’ also conforms to the 2-way participation methods that Public Relations prides itself on. All in all then, a very sound example of online/new media marketing and PR.
However, now T-Mobile have another campaign running.
Whilst this again goes along with the idea that ‘life is for sharing’ and yes, it does provide another chance of a viral marketing campaign for t-Mobile, am I the only one who finds that all this is becoming a bit boring? Maybe even becoming passe?
I hope it isn’t getting to this stage for many, but I fear that the reliance on these methods to advertise have a very short shelf life and the longevity of the campaigns may decrease as people become anaesthetised to them!